From “produce to stock” to “produce to demand.”

PRE-ORDER is building a more demand-informed model for fashion — connecting future collections, pre-orders, payments, communication and production decisions in one ecosystem.

Our mission

Help fashion businesses understand demand earlier and make better-informed production decisions, while giving buyers and customers a clear way to discover and order future collections.

PRE-ORDER today

Mobile pre-order experience for Brand, Wholesale Buyer and Customer roles.

Brand and company profiles with verification workflows.

Catalogues, collections, products and SKU management.

B2B and B2C pre-orders, checkout and payment logic.

Order management, status tracking, partial shipment workflows, chat and notifications.

Basic analytics, basic DPP/QR functionality and basic CO₂ estimation.

What we are developing

AI-supported demand forecasting and production recommendations.

A Brand production-decision interface with mandatory human review.

Expanded payment operations and transaction management.

More complete Digital Product Passport generation and publication workflows.

ESG and sustainability analytics linked to pilot validation.

ERP/CRM and external-system integrations, security and data-protection improvements.

See PRE-ORDER in action

Responsible AI by design

PRE-ORDER uses AI as decision support, not as an autonomous production decision-maker. Brand users remain responsible for final production decisions and can accept, modify or reject recommendations. AI-supported insights are intended to help users interpret demand signals and make more informed choices, while keeping human oversight at the centre of the process. Recommendations should be treated as supporting information rather than guaranteed forecasts or instructions.

Sustainability through better information

PRE-ORDER is designed to help align production more closely with real demand. Environmental and overproduction-reduction targets are being measured and validated through the project; the website should not present project targets as already-proven results. Earlier visibility into pre-orders and demand may help brands plan quantities more carefully and reduce the risk of producing goods for which there is insufficient demand. PRE-ORDER therefore supports a more informed approach to production, while measurable sustainability outcomes will continue to be assessed as the project develops.

Horizon Europe

PRE-ORDER SuperApp is implemented under Horizon Europe / EIC UkrainianTech, project 101312918, coordinated by BI TO BI AGENCY.

Ready to discover what comes next?

Download PRE-ORDER and explore future fashion collections.