Know demand earlier.
Plan production with more confidence.

Present upcoming collections, collect B2B and B2C pre-orders, manage orders and use real demand signals to support production planning.

Built for modern fashion brands

Collection & Product Management

Create collections and manage products, SKUs, sizes, colours, pricing and MOQ.

Flexible Pre-Order Periods

Launch pre-order periods for wholesale buyers and retail customers.

Orders & Payments

Receive and manage pre-orders, payment statuses and order documents.

Order Tracking

Track orders from pre-order through production, shipment and completion.

Built-in Communication

Communicate with buyers and customers through built-in chat and notifications.

Demand & Sales Analytics

Use basic analytics to understand pre-order volume, conversion and payment activity.

How it works

Create and publish

Build a collection, add products and define the terms buyers need before ordering.

Collect pre-orders

Make future products available to B2B and B2C audiences and receive orders before production is complete.

Track demand

Follow orders, quantities, payment status and basic demand indicators in one place.

Decide and fulfil

Use confirmed demand as an input to production planning, then manage production, documents and delivery statuses.

Intelligence without losing human control

PRE-ORDER is developing AI-supported demand forecasting and production recommendations as decision-support tools. The system is designed to show relevant forecast context and uncertainty where technically appropriate. Production is not started automatically by AI: an authorised Brand user reviews the

Better informed production

The goal is simple: make production decisions with more evidence and less guesswork. By combining future collections, pre-orders, prepayments and demand data, PRE-ORDER supports a more demand-informed and potentially less wasteful production model. Brands can see which products attract the strongest interest before committing to full-scale production, helping them prioritise styles, quantities and timing more confidently. Earlier demand signals can also support better inventory planning, reduce the risk of overproduction and improve alignment between what is produced and what buyers actually want.

Ready to discover what comes next?

Download PRE-ORDER and explore future fashion collections.

Know demand earlier. Plan production with more confidence.